In an exciting development for South Florida’s banking and sports communities, Amerant Bank, has announced NBA star Bam Adebayo as its newest brand ambassador. The three-time NBA All-Star and cornerstone of the Miami Heat brings his dynamic personality and community-focused mindset to this strategic partnership. The announcement comes as the Miami Heat face off against the Cleveland Cavaliers in a high-stakes NBA playoff series.
A Perfect Match: Excellence On and Off the Court
The collaboration will see Adebayo featured prominently in Amerant’s marketing campaigns, social media initiatives, and exclusive community events. Fans can look forward to seeing their favorite basketball star in commercials and promotional content throughout South Florida.
“At Amerant, we are dedicated to building meaningful relationships with our communities, and partnering with a leader like Bam Adebayo is an extension of that commitment,” said Jerry Plush, Chairman & CEO of Amerant Bank. “Bam’s work ethic and dedication to excellence—both on and off the court—embody the values we stand for. We are excited to welcome him to the Amerant team.”Amerant Bank’s “BAMERANT” Commercial
Strengthening Community Connections
Adebayo, an Olympic gold medalist known for his defensive prowess and leadership qualities, has cemented himself as a fan favorite in Miami. His commitment to excellence mirrors Amerant’s dedication to providing exceptional banking services to South Florida residents.
“Miami is my home and I’m excited to team up with Amerant Bank to make a real impact in our community,” said Adebayo. “Amerant is all about supporting South Florida so I look forward to working together to uplift the fans and the city that has supported me throughout my career.”
Part of a Growing Sports Portfolio
This partnership adds to Amerant’s impressive roster of athletic brand ambassadors, which already includes:
• Raheem Mostert (NFL running back)
• Averee Dovsek (golf professional and media personality)
• Matthew Tkachuk (Florida Panthers star)
The bank has established itself as a major supporter of local sports, with naming rights to Amerant Bank Arena (home of the Florida Panthers) and partnerships with the Miami Heat, Miami Marlins, Tampa Bay Rays, and Fort Lauderdale United FC.
Looking Ahead
As Amerant Bank continues to expand its footprint across South Florida, partnerships like this one with Bam Adebayo reinforce the institution’s commitment to being more than just a bank—but rather an integral part of the community fabric that connects with residents through shared passions like sports.
For South Florida residents looking for a banking partner that understands and supports their community, Amerant Bank’s growing presence and local focus make it an increasingly attractive option for everything from checking and savings accounts to more complex financial needs.
To learn more about Amerant Bank’s commitment to sports and the community, visit amerantbank.com/about-us/sports-partnerships.
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