Amerant Bank, the largest community bank in Florida, has been making waves in the banking industry and the local communities. On the other side of the court, the Miami Heat, a powerhouse NBA team, continues captivating fans with its performances through the post-season.
In a successful move, Amerant Bank and the Miami Heat have partnered to bring exciting opportunities to their communities. Moreover, this collaboration represents a fusion of two Miami-based franchises that share a deep commitment to the local area.
An Overview of the Partnership
Established in 2022, this partnership quickly became a model for successful sports-business collaborations. This alliance offers many benefits for both parties, enhancing their visibility and engagement with the Miami community.
For Amerant Bank, the partnership provides unparalleled branding opportunities during Heat games. The bank’s logo and messaging appear throughout the Kaseya Center. This ensures maximum exposure to a diverse audience while reaching fans in the arena and through broadcasts.
The Miami Heat, in turn, benefits from Amerant’s strong financial backing and community presence. The partnership includes various activations and giveaways during games to elevate the Heat fan experience.
One of the most significant updates is the Amerant Lounge, a premium space within the Kaseya Center that offers an elevated experience for club-level members. The partnership also includes appearances by the Heat’s famous dancers and mascot, Burnie, at Amerant events, bringing game-day excitement to the bank.
The Amerant Lounge: A Premium Experience
The Amerant Lounge is a testament to the partnership’s commitment to providing exceptional experiences. Located on the Kaseya Center’s club level, this exclusive space offers a more private experience for season-ticket holders.
Upon entering the Amerant Lounge, members come into an ambiance of sophistication with the energy of Miami Heat basketball. The lounge features a gourmet buffet offering diverse culinary delights, catering to various tastes and dietary preferences. Two well-stocked bars ensure refreshments are always within reach, allowing fans to toast to Heat wins in style.
One key benefit of the Amerant Lounge is its easy access to game seats. Members can enjoy the comfort of the lounge and easily transition to their seats without missing a moment of the action. Multiple screens throughout the space ensure that fans remain connected to every play, even when away from their seats.
The Amerant Lounge often hosts celebrities and VIPs, adding an extra layer of excitement to the game-day experience. This exclusive setting has quickly become a favorite among Heat fans looking for a premium game experience.
Community Events: Making a Difference Together
The partnership between Amerant Bank and the Miami Heat extends far beyond the Kaseya Center. Both organizations are deeply committed to community service and volunteer at numerous impactful events.
One such initiative is the Miami Heat Beach Sweep. In this annual event, volunteers from both organizations come together to help preserve the city’s natural beauty and raise awareness about environmental conservation. This year, at the 14th annual event, alongside players from the Miami HEAT, Amerant team members helped the Miami Dade-County Division of Environmental Resources Management plant 3,000 trees in the Tamiami Pineland Complex Addition.
Another event is the Bounce Back from Cancer event with the Baptist Health South Florida Foundation and the Miami HEAT. As a team, we fundraised for the Miami Cancer Institute to aid in its mission of combatting cancer through high-quality, community-based care.
Participants and teams dribbled and walked a 14.2- or 2-mile course. The walk began from either Miami Cancer Institute or The Underline’s Brickell Backyard — to the Kaseya Center in downtown Miami.
These community events demonstrate how sports and business can unite to create positive societal change. By combining their resources and influence, Amerant Bank and the Miami Heat set a new standard for corporate social responsibility in South Florida.
In-Game Content and Events: Engaging Fans
The partnership’s influence is perhaps most visible during Miami Heat home games, where Amerant Bank sponsors various in-game content and events that enhance the fan experience. One popular segment is the “Amerant Presents: Money Moves” series. It highlights donations to the community or includes interactive games with budgeting and features players. This segment not only entertains but also educates fans about critical financial concepts.
Looking ahead to the 2024-2025 season, fans can anticipate the introduction of the Amerant Money Booth. This exciting new addition will allow lucky participants to grab as much flying cash as possible within a set time limit. It promises to combine the thrill of a game show with the excitement of Heat basketball, creating memorable moments for fans.
These in-game activations serve a dual purpose: they entertain Heat fans while increasing Amerant Bank’s brand awareness. By associating the brand with fun and engaging content, Amerant can connect with potential customers uniquely and memorably.
Hosting Events: Bringing the Heat Off the Court
The partnership between Amerant Bank and the Miami Heat also manifests in high-profile events that bring together sports, finance, and community engagement. One such event is the local, annual “305 Day” celebration, a nod to Miami’s area code, which features a game between the Miami Heat and the Detroit Pistons. This event showcased the partnership’s commitment to local talent and women’s empowerment. Attendees received themed posters designed by a local female artist, specially selected by the Miami Heat as part of their women’s empowerment series.
Another significant event was the game between the Miami Heat and the Houston Rockets, both teams representing markets served by Amerant Bank at the time. The game featured interactive in-game videos, and fans got to take mobile card wallets home. Adding to the event’s prestige, Amerant Bank’s CEO, Jerry Plush, participated in a radio interview for Miami Heat’s radio, providing insights into the partnership and Amerant’s commitment to the community.
In a blend of sports stardom and financial insight, NBA Hall of Famer and Miami Heat legend Alonzo Mourning was a featured speaker at the Amerant Investments “Imagine Tomorrow Wealth + Investing Series” event. Mourning added star power to the financial seminar, drawing attendees eager to learn from financial experts and sports icons.
Looking to the future, an exciting event on the horizon is the grand opening ceremony for Amerant Bank’s new downtown Miami branch. Happening on September 22, 2024, this branch is strategically near the Kaseya Center, further cementing the connection between the bank and the Miami Heat. The proximity of this new branch to the arena will offer added convenience for Heat fans, who are also Amerant customers.
A Winning Partnership
The collaboration between Amerant Bank and the Miami Heat represents more than just a sponsorship; it’s a partnership that brings together the best of finance and sports to serve the Miami community. From the exclusive Amerant Lounge to community beach cleanups, from engaging in-game content to star-studded financial seminars, this partnership continues to find innovative ways to connect with Miami residents and Heat fans alike.
As the Miami Heat gear up for the 2024-2025 season, Amerant Bank’s support stands as a testament to the power of local partnerships. This collaboration will give fans more exciting events, community initiatives, and unique experiences.
For those interested in learning more about the Amerant brand and its sponsorship of the Miami Heat organization, visit your local Amerant Bank branch or check out the official websites of both organizations. Whether you’re a long-time Heat fan, an Amerant customer, or a Miami resident looking to engage more with your community, this partnership offers something for everyone. Here’s to another year of success, both on and off the court!
Related posts
Community
