Sub-brands
Private Client
Amerant Private Client
Premier Experience, Unparalleled Service.
Our mission is to provide an unmatched experience that goes beyond private banking. Protecting and growing your wealth is of the utmost priority – allowing you to focus on what matters most. We’re here for where you are in life and where you want to go. Thank you for choosing Amerant Private Client.
Logo Lockup
The logo lockup is the most common expression of the Amerant Private Client identity. The balance of the lockup should not be altered. It is important to keep both versions for versatility with backgrounds.
Orange
RGB 0 0 0
HEX E35205
CMYK 0 76 100 0
Black
RGB 0 0 0
HEX 000000
CMYK 0 0 0 100
Brand Versions
Color Palette
Black
RGB 0 0 0
HEX 000000
CMYK 0 0 0 100
Darkest Gray
RGB 39 37 31
HEX 27251F
CMYK 0 5 21 85
Dark Gray
Pantone® 424 C
RGB 102 102 102
HEX 666666
CMYK 0 0 0 70
Light Gray
Pantone® 663 C
RGB 237 237 237
HEX EDEDED
CMYK 0 0 0 10
Amerant Orange
Pantone® 166 C
RGB 227 82 5
HEX E35205
CMYK 0 76 100 0
Typography
Source Serif Pro is our primary headline typeface family and can be used in most cases, with the regular version being used for headers and titles.
Lato is our secondary typeface should be used on subheads, captions, full quotes, infographics, and other small blocks of text that add information to the primary level of text. For copy-heavy documents, such as articles and reports, use Marine Regular for better legibility.
Verdana is approved for corporate use (Slide presentations, corporate mailings, etc.). This typeface should be used since it is found in all computers by default.
Photography
Infographics
